The AI Assistant is a chat panel, available on every page, that answers plain-language questions about the current Business Unit. It is the fastest way to get an operational answer without clicking through screens.
Click the AI button in the sidebar. A chat panel slides out. Type a question, or pick one of the suggestion chips to get started.
The assistant is grounded in your live SFMC data — it does not guess. Useful prompts:
The assistant streams its reply as it works. When it needs data, it calls a tool and you see a short label — "Fetching events", "Analyzing stats" — before the answer continues. Behind the scenes it has tools to:
Because every answer is built from real query results, you can trust the numbers — and ask follow-up questions in the same conversation.
The assistant answers about the Business Unit currently selected in the sidebar. Switch tenants and the assistant's context switches with it. It sees the same data your role is allowed to see.
Like AI remediation, the assistant consumes AI tokens, tracked per Business Unit per month against your plan's limit. If a Business Unit hits its limit, the assistant is paused until the next billing period. Usage is shown under Settings → Billing.